Discover Your Design

Newton Institute’s practical tools help people discover who they are and accomplish what they were born to do.


What is...



Over 30 years as a management consultant and entrepreneur, Rick Newton discovered that one of the biggest keys to success for individuals and organizations is understanding their design. Whether it’s individuals, small businesses, or large corporations they all must first understand WHO they are before they can determine why they exist or what they are going to accomplish.

What differentiates us is the central focus on DNA. We believe every individual and organization is designed with distinctive characteristics to serve the world in a unique way, and we want to help people uncover, embrace, and stay true to that design.

Our tools are focused on how you can use design as the starting point for aligning & elevating your team.

Newton Institute Compass

Align Your Team

with the Guiding Compass

Learn the 4 questions every leader must answer:

  1. 1WHO are you?
  2. 2HOW will you operate?
  3. 3WHAT are you going to accomplish?
  4. 4WHY do you exist?

Elevate Your Team

with the MPACT Assessment

The MPACT Assessment helps you collaborate better with others by identifying how you are uniquely designed to elevate your team. MPACT measures a person’s unique expression across five quotients that are essential to team success.

MPACT exists because we believe everyone deserves to be part of a flourishing team that’s making an impact. MPACT helps leaders create a culture where everyone’s team contribution is understood, respected, and received so you can work better together to achieve your common goals.

Connect with us!

If you have questions about our products, services, or DNA-Driven approach, please reach out so we can learn how to best serve you.

Transform Your Business

Learn the 4 questions every successful leader must answer

Workshop Agenda

    • • Senior Leadership Interviews
    • • Determine Workshop Objectives and Outcomes
    • • Understand Business Vision and Goals
    • • Understand Business and Leadership Challenges
    • • Finalize Workshop Agenda and Participants
    • • Pre-Workshop Workshop Assignments As-Needed
    • • Introductions / Review Workshop Agenda
    • • Background:
      • – How did we get here?
      • – Why are we doing this?
      • – What are the objectives?
      • – Establish Workshop Ground Rules
    • • Overview of the Serving Leader Compass
      • – WHO? / HOW? / WHAT? / WHY?
    • • DNA: WHO are you?
      • – The Theory of Organizational DNA
      • – Benefits of Defining Organizational DNA
      • – The Founder’s DNA
      • – Workshop Activities:
        • ◦ Investigating the Past
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s DNA
    • • Lunch
    • • Morning Debrief
    • • Values: HOW will you operate?
      • – DNA-Driven Values Definition
      • – Workshop Activities:
        • ◦ Company Stories & Brainstorming
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s Values
    • • Great Purpose: WHY do you exist?
      • – DNA-Driven Great Purpose Definition
      • – Workshop Activities:
        • ◦ Company Stories & Brainstorming
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s Great Purpose
    • • Mission: WHAT will you accomplish?
      • – DNA/Values/GP-Driven Mission Definition
      • – Workshop Activities:
        • ◦ Company Stories & Brainstorming
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s Mission
    • • Next Steps
      • – Testing and Qualifying Your Compass
      • – Aligning the Team Around Your Compass
      • – Link Between Leadership, Culture & Success
    • • Debrief with Senior Leadership:
      • – Evaluate Workshop Experience
      • – Align Outcomes with Business Success Factors
      • – Provide Next-Step Recommendations

How will this change your business?

We love to see leaders, organizations, and communities reach their full potential. No matter your definition of success, we believe in meaningful and measurable results.

Lead an Organization that is...

not for Surviving

  • not Unmotivated
  • no Punching the Clock
  • no Questioning Leadership
  • no Losing Customers
  • not Unsure of the Future
  • not Financially Unstable


  • Passionate & Driven
  • Making a Difference
  • Inspiring Employees
  • Growing Fans
  • Clear & Confident
  • Maximizing Results

What’s My Investment?

You know your organization has the potential to achieve more, but you‘re not sure where to focus first.


Choose your learning format to get started:


  • – 15 Engaging Video Lessons
  • – Downloadable Workbooks & Resources
  • – Learn on Any Device
  • – Lifetime Access
  • – 30-Day Money-back Guarantee


  • – Expert Facilitator to Guide You
  • – Comprehensive Workbook
  • – Collaborate with Your Own Team
  • – Group Activities & Brainstorming
  • – Develop Practical Next-Steps

How much is your stagnant culture already costing you? How many of your employees are doing their best work?

We’ll teach you how to create a strong foundation to achieve your definition of success.

What Our Clients Are Saying

The compass is an incredible tool that now hangs in my office. I always refer back to it when having to make difficult decisions.
Pam Perrino


The 2-day workshop was the first we incorporated the concept of DNA into our annual planning. As a result, we now have greater clarity about why we exist and how to best serve our customer.
Patty Silbert

President, Newton Talent