Hi there!

Last month, we worked on identifying what gets in the way of you showing up as the best leader you can be. 

Now, we're taking the same principle at the heart of the personal compass and applying it at an organizational level. 

Who are we? Why do we exist? How will we operate? Where are we headed? 

In a market where competitors can copy your features, your pricing, even your messaging, the one thing they can't replicate is your identity. Creating a clear organizational compass enables you to leverage your organization's identity in the marketplace.

In this month's episode, Rick breaks down the organizational compass, shows how it reshapes strategy, branding, and AI adoption, and how it helps your organization stand out against competitors.

In this episode, Rick unpacks how a clear organizational compass reshapes three areas many leaders are thinking about right now:

• Strategy: It should be built from your DNA — not from chasing the competition

• Marketing: It should attract the right customers and filter out the wrong ones (which is a good thing)

• AI Adoption: It should preserve what makes your organization unique instead of erasing it

The Human Context for AI

Industries are deep in the process of AI adoption, but many lack direction for application. Most AI rollouts start with tasks. We help organizations start with identity.

The Newton Institute works with leadership teams to build an AI knowledge base that captures the collective wisdom of your organization — both what's documented and what's in your people's heads — with your organization’s compass at the heart.

The result: every chat, every project, every agent remains aligned with your organization’s DNA, purpose, values, and vision.

Reach out to us to find out how a Start With Who knowledge base can elevate your organization. 

Reflection

Pause to reflect on your workplace environment. Maybe this is a specific team or department. Depending on the season, this might also be more applicable to your family.

Take five minutes and hold your team or organization up against the four questions:

• WHO are we? What's the DNA that makes us, us?

• WHY are we here? What purpose do we exist to serve?

• HOW do we operate? What values guide our behavior?

• WHERE are we headed? What future are we building toward?

If the answers aren't clear — or if the people around you would give four different versions of each — that gap is costing you something.

Consider starting with the first question this week. Bring it up with a colleague or your leadership team. Notice what surfaces. Is there a way that what you learn could be shared and used to help others on the team better connect and understand the shared goals and targets?

Let’s Stay Connected

If this month’s episode named something in your own relationships, career, or finances — or raised a question — let us know! We'd love to hear from you.